Anna-Mi Fredriksson: Fashion - Naim Josefi & The Couture Movement

25/05/2011

Fashion - Naim Josefi & The Couture Movement

Stills and video from The Couture Movement, a film for Naim Josefi.
Maja Bergström & Naim Josefi, Beckmans College of Design.

Sound design: Evnita Kapoor

Dancer: Mia Hjelte

Choreographer: Anna-Mi Fredriksson

Director of Photography: Joachim Thörnqvist

During spring 2011, I worked with designer Naim Josefi and art director Maja Bergström from Beckmans College of Design in Stockholm. Together we created a film where physical movement becomes visual shapes. Fashion, imagery and human physicality converge into one united expression.

Read about Naim's collection

The Couture Movement from melkhoofd on Vimeo.

BIO

ANNA-MI FREDRIKSSON is educated at the Royal Swedish Ballet School (1996-2004) and at the English National Ballet School (2005), and she worked as a dancer with The English National Ballet (2005-2009). In 2010, she initiated her own projects during artistic residency at Shunt, London, amongst others with music producer William Orbit, which resulted in a series of performances presented at The Lowry Museum. Anna-Mi danced in the performance Reconsideration by Anna Koch at Weld (2012) that explored the classically trained body. After completing a double M.Sc. degree from Sciences Po Paris School of International Affairs and Stockholm School of Economics, she currently holds a project management role at startup Universal Avenue. Signifying her work is her interdisciplinary thinking such as the project "The Economic Body" as well as co-founding the organisation Art Division at Stockholm School of Economics, exploring and developing the relationship between arts, business and society.

25/05/2011

Fashion - Naim Josefi & The Couture Movement

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