Fashion - Naim Josefi & The Couture Movement

Stills and video from The Couture Movement, a film for Naim Josefi.
Maja Bergström & Naim Josefi, Beckmans College of Design.

Sound design: Evnita Kapoor

Dancer: Mia Hjelte

Choreographer: Anna-Mi Fredriksson

Director of Photography: Joachim Thörnqvist

During spring 2011, I worked with designer Naim Josefi and art director Maja Bergström from Beckmans College of Design in Stockholm. Together we created a film where physical movement becomes visual shapes. Fashion, imagery and human physicality converge into one united expression. 

Read about Naim's collection

The Couture Movement from melkhoofd on Vimeo.

Fashion - Granfors

Film for designer Granfors.
Cinematographer: Max Modén 

Choreography: Anna-Mi Fredriksson

Dancer: Mia Hjelte

Graphic Design: Kristoffer Tellström, Christoffer McKie

Marketing Communication: Christine Anasthase, Lars Lundberg 

Production: Martina Carlsson

In the concept for Granfors, the choreographic idea was inspired post-modernist architecture. Granfors works with deconstruction in his design concept and we wanted to create a  physical deconstruction of how the garments enter new shapes through movement.