Anna-Mi Fredriksson: Fashion

05/02/2011

Fashion - Granfors

Film for designer Granfors.
Cinematographer: Max Modén

Choreography: Anna-Mi Fredriksson

Dancer: Mia Hjelte

Graphic Design: Kristoffer Tellström, Christoffer McKie

Marketing Communication: Christine Anasthase, Lars Lundberg

Production: Martina Carlsson

In the concept for Granfors, the choreographic idea was inspired post-modernist architecture. Granfors works with deconstruction in his design concept and we wanted to create a physical deconstruction of how the garments enter new shapes through movement.

BIO

ANNA-MI FREDRIKSSON is educated at the Royal Swedish Ballet School (1996-2004) and at the English National Ballet School (2005), and she worked as a dancer with The English National Ballet (2005-2009). In 2010, she initiated her own projects during artistic residency at Shunt, London, amongst others with music producer William Orbit, which resulted in a series of performances presented at The Lowry Museum. Anna-Mi danced in the performance Reconsideration by Anna Koch at Weld (2012) that explored the classically trained body. After completing a double M.Sc. degree from Sciences Po Paris School of International Affairs and Stockholm School of Economics, she currently holds a project management role at startup Universal Avenue. Signifying her work is her interdisciplinary thinking such as the project "The Economic Body" as well as co-founding the organisation Art Division at Stockholm School of Economics, exploring and developing the relationship between arts, business and society.

05/02/2011

Fashion - Granfors

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